Independent Thinking - Scott Lancaster (@emertonscott): Designing the Perfect Everyday Watch

In this episode of Independent Thinking for @FifthWrist Radio podcast, host Adam (@mediumwatch) welcomes Scott Lancaster, founder of Emerton Scott (@emertonscott), to discuss the intricacies of watch design and the importance of branding. Calling in from Bangkok, Scott shares how he merges branding principles with product design to create the ultimate 'go anywhere, do anything' watch. Adam and Scott delve into the challenges of creating a high-quality watch, with a particular focus on the bracelet's role in comfort and functionality. The conversation also touches on the personal stories behind watches, consumer feedback, offering insights into design simplicity and enduring quality, this episode is a comprehensive guide for enthusiasts interested in both watchmaking and branding.Make sure to check out Emerton Scott watch (@emertonscott) and www.emertonscott.com, and Scott’s own Instagram at (@thescottlancaster)Follow us on Instagram: @FifthWrist #fifthwrist #fifthwristradio #fifthwristradiopodcastIndependent Thinking Show is a place dedicated to showcasing the great people doing interesting and cool things in the world of horology.  To join our crew group chat then please email us at [email protected] and if you have time please leave us a review wherever you listen to our podcast.Theme Music for 2025 TheWrong Time by Silent Partner (via YouTube Free Music Channel)