Innovating To Create A New Market (Season 3, Episode 7)

In the innovation space, one of the most challenging things to accomplish is to create a new market. You'll need to do something completely differently that challenges established trends. For us, this was AppArmor; it was one of the first ever mobile safety apps. Nobody had ever heard of a "safety app" and it challenged the established ways of providing public safety on university and college campuses. In our third episode of the Innovation Station series, we'll unpack what it takes to innovate and create an entirely new market.