Inside Sobariko: The Story Behind A Homegrown Fashion Label

What does it take to build a fashion brand rooted in Indian heritage? In this episode of Voices For Local, we speak with the founders of Sobariko, a homegrown label known for blending traditional Banarasi fabrics with modern silhouettes. They share their journey of building a brand from scratch, working with artisans in Banaras, and creating fashion that stands for quality, authenticity, and timeless design. From the realities of the fashion business to the importance of customer trust, this conversation offers valuable insights for anyone interested in fashion, entrepreneurship, and Indian textiles.