Inside: Stretching What's Possible With Andy Ellwood

Send us Fan Mail

Retail transformation isn’t just about technology — it’s about understanding how people actually behave.

In this episode of Retail Voices, I’m joined by Andy Ellwood, Founder & CEO of Stretch, to explore the intersection of AI, human behaviour, and transparency in grocery retail.

Andy’s journey is anything but typical — from launching a business at 12, to working in aviation, to leading startups acquired by Facebook and Google, to co-founding Basket — one of the first platforms focused on grocery price transparency.

After navigating personal and professional reinvention, Andy has returned to his core mission: closing the gap between retailers and consumers using real data and real insight.

In this conversation we cover:

• Why grocery retail has been slow to embrace transparency
 • What Andy learned building Basket
 • How AI must be grounded in real human behaviour
 • The reality of how shoppers actually make decisions
 • Why “clean data” often doesn’t reflect real-world behaviour
 • The importance of trust in modern retail
 • How Stretch is helping reshape the grocery experience
 • Practical advice for retailers adopting AI

This is a powerful conversation about technology, trust, resilience, and the future of retail. 

#RetailInnovation #AIinRetail #GroceryRetail #CustomerExperience #RetailVoices #Retail101online

Support the show