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Inside The Attention Economy with Mimi Turner - brand purpose, Amazon and DOOH

EPISODE · Feb 23, 2020 · 32 MIN

Inside The Attention Economy with Mimi Turner - brand purpose, Amazon and DOOH

from Inside The Attention Economy · host James Pringle

Our first recording as part of a new series that takes you inside the attention economy. Mimi Turner is a branding and strategy expert. She has helped some of the top media companies in the world deconstruct and rebuild their core purpose and principles. In this podcast, James and Mimi discuss Amazon, DOOH and the importance of having an enemy when it comes to brand purpose. 

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Inside The Attention Economy with Mimi Turner - brand purpose, Amazon and DOOH

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