Inside the Ohana: The Value of Authentic Leadership with Sarah Patterson, CMO at Samsara

Sarah Patterson, CMO of Samsara, shares valuable lessons learned at Salesforce which lead her to achieve a career goal: taking a company public as CMO. Learn about the challenges Sarah faced and overcame while part of the Ohana, and how these experiences set Sarah up to lead marketing at a company with a $12B valuation, and much more.Quotes“Through my time at Salesforce, I had been prepping... What type of opportunity and challenge do I want to tackle next? I always tell this to folks: look for the job descriptions of the job you want to have next in 4-5 years down the road and think through what are the skills that you need to add to your tool belt. That's what I was doing. I was growing all of the skills to be a well-rounded marketer.”Episode Timestamps:*(1:43) - Ohana Origins *(3:40) - Sarah’s first major challenge at Salesforce*(5:33) - Insights from building the service cloud team *(12:18) - Working on Chatter.com Superbowl Ad *(15:58) - What’s Cooking*(18:14) - Product vs. platform positioning *(21:40) - Applying past lessons from Salesforce to current problems *(24:47) - Future Forecast*(25:55) - Advice for aspiring CMOs*(26:59) - Lightning RoundSponsorInside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize the sales pipeline. Visit Qualified.com to learn more.LinksConnect with Sarah on LinkedInConnect with Dan on LinkedInLearn more about Samsarawww.caspianstudios.com