Inside West Allis's Playbook for Stronger Local Economies

Steve Schaer and Patrick Schloss share how landlocked, eleven‑square‑mile West Allis, Wisconsin has become one of metro Milwaukee’s most business‑friendly cities by growing from within after major factory closures. They trace the community’s path from brownfields and aging corridors to adaptive reuse, new housing, and lively main streets filled with independent shops, coffee houses, and breweries. Along the way, they highlight zoning shifts, creative financing tools, arts events, transportation academies, and on‑the‑ground outreach that together have changed the city’s trajectory. ADDITIONAL SHOW NOTES Vote for West Allis in the Strongest Town Contest! Norm Van Eeden Petersman (LinkedIn) Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here.   This podcast is made possible by Strong Towns members. Thank you!