[INSPIRE 45] MARK SCHATZKER - HOW YOUR FOOD IS SECRETLY MANIPULATING YOU & WHAT YOU CAN DO! Health | Nutrition | Self-Help

Do you ever feel like you’re not in control of your food, but your food is control of you? You know, when you have that one chip, or one bite of ice cream, or a simple little chicken wing, and suddenly, you’ve plowed through an entire bag, box or pint? And perhaps without even knowing it! If so, then you’re not alone, and do we have the show for you! We’ll be talking with Mark Schaztker, award-winning food journalist and author of The Dorito Effect: The surprising new truth about food and flavor. Today we’re going to talk about an explosion of flavor, and how it’s downright killing us! We’ll talk about why our flavor’s been in charge, what’s happened to our food supply-and why our great-grandma wouldn’t recognize the food of today. We’ll discuss what I call franken-foods or why a chicken’s no longer a chicken, and why no matter how we try, loosing weight almost seems impossible. Most importantly, we’ll discuss what we can do to make simple changes today, right away, that will make huge impacts in our health, and in our waist bands! Why do we eat? Flavor Everything has gotten bigger and cheaper, but less nutritious and blander Thank flavor technology since 1950’s Every year consume more than 1,000,000 tons of fake flavoring Story of ancient chemical language of every organism, designed to help you find the nutrition it needs It’s been telling lies Story of what’s been happening to flavor, and what we can do about it. How did Doritos come about? Story of Chickens Of Tomato’s What’s wrong with Chicken? Why don’t tomatoes taste like tomatoes? What in the world is a Dorito? Are we all addicted to food? What does it mean to be addicted? Is it any different than being addicted to heroin or cocaine? Why an addicted brain is not a happy brain What’s the importance of micronutrients What is nutritional wisdom? Do we have inner wisdom when it comes to eating? Goats Kids Rat Studies How do we wake back up our sense of taste and nutrition to know what in the world to eat? What do we do for our kids? Is it true kids first develop their palate in the womb? Can you discuss your rules of flavor Humans are flavor-seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong willed among us can resist it. In nature there is an intimate connection between flavor and nutrition Synthetic flavor technology not only breaks that connection it also confounds it. What’s the delicious cure? Do you have pets, and what do we do for them? Why do we eat? Rats getting zapped before stop eating How flavor has changed our food system Synthetic or artificial flavor Why natural flavor is synthetic flavor The history of Dorito’s “Let’s make it taste like a taco” “You don’t know the difference between a thing and a flavor” How flavor become manufactured Turns on pleasure part of the brain How our food now tricks you – but the nutrition isn’t there anymore Nutritional Wisdom And Goats! Food tastes good to a goat because it tastes good to the goat The goat follows it’s palate Scurvy and orange cravings Lack of nutrition in our food – the other side of the flavor coin Things losing their nutritional value Franken-Chickens The Chicken of Tomorrow Why meats are now bland Chicken used to have Omega 3’s, The blandness is now a nutritional problem So chicken is further processed, in the same way we make doritos Tasty in the moment, huge hit of calories, but don’t satisfy us. Studying the neuroscience of food addictions People addicted to food don’t even enjoy it. Rat studying – weren’t doing it for the pleasure Were like heroin addicts Let’s look at the positives Michael Pollan – eat what your grandmother ate, but it wouldn’t taste like food How to eat better and how Why natural is not natural How to get back to nutritional wisdom Getting back to foods How to have a healthy relationship with food When eat get satisfied and the hunger light goes off The relationship between flavor and nutrition What’s the delicious cure Find real food that’s delicious Give yourself an opportunity to change Stay open minded to food choices What do we do to feed our cats (or our pets) Variety Different brands Different meats Treats Tuna Sardines Why do kids get frustrated by our food choices? How fetuses experience the flavors of the foods their mom eats and it affects their palette as well. THE SOLUTION - Think about flavor | Health | Nutrition | Diet | Paleo | Vegan | Vegetarian | Weight Loss | Weight Watchers | Inspiration | Motivation | Self-Help