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Integrating Communications with Marketing - Amy Bonitatibus, Chase and Chase Home Lending

EPISODE · Nov 4, 2021 · 10 MIN

Integrating Communications with Marketing - Amy Bonitatibus, Chase and Chase Home Lending

from PR's Top Pros Talk · host D S Simon Media

How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

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Integrating Communications with Marketing - Amy Bonitatibus, Chase and Chase Home Lending

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