Interview with Monica Rivera of You Wanna Do What!?

Summary Monica, a business coach and consultant, shares her journey of starting a coaching business and the importance of personal branding. She discusses strategies to overcome imposter syndrome and provides tips for building a compelling personal brand. Monica emphasizes the significance of personal branding for women and offers advice on packaging and monetizing skills. In this conversation, Monica discusses the importance of niching down and finding a specific focus for your business or personal brand. She emphasizes that niching down allows you to serve a specific audience and become known for your expertise. Monica also talks about the challenge of balancing multiple passions with practical business sense, and how defining your vision and making strategic decisions can help in finding that balance. She shares her future vision and goals, including speaking at corporations and facilitating workshops to change company culture. Monica also mentions her desire to write a book and inspire her niece to embrace unconventional paths. Lastly, she offers advice for women aspiring to start their own business or personal brand, emphasizing the power of saying yes to yourself. Takeaways Personal branding is crucial for building a successful business and connecting with your target audience. Imposter syndrome can be overcome by increasing self-awareness, giving it a name, and creating an evidence bank of your accomplishments. To build a compelling personal brand, start with a clear vision, identify what you want to be known for, and find your unique value proposition. Women can package and monetize their skills by identifying the problem they can solve, understanding their target market, and adding their own personal touch. Taking action is the antidote to fear and imposter syndrome. Consistent action builds confidence and helps overcome self-doubt. Niching down is important for success in business or personal branding, as it allows you to serve a specific audience and become known for your expertise. Balancing multiple passions with practical business sense requires defining your vision and making strategic decisions. Having a clear vision for the future and setting goals can help guide your actions and shape your success. Saying yes to yourself and believing in your abilities is crucial for achieving your goals and overcoming challenges in entrepreneurship. The next guest should be asked about their hardest day and how it has shaped their lived experience. Chapters 00:32 Introduction and Background 01:46 Inspiration to Start a Coaching Business 05:38 Overcoming Hurdles in the Early Stages of Business 07:21 Strategies to Overcome Imposter Syndrome 14:49 The Importance of Personal Branding 17:49 The Significance of Personal Branding for Women 23:08 Building a Compelling Personal Brand 31:28 Strategies to Navigate Imposter Syndrome 39:29 Packaging and Monetizing Skills 44:58 The Importance of Niching Down 46:03 Balancing Passions and Practicality 51:48 Future Vision and Goals 54:18 Upcoming Projects and Initiatives 55:22 Advice for Women Starting Their Own Business 57:05 Question for the Next Guest