Introducing Spark: Research into what Drives Successful Challenger Brands
Rival Spark is a collaboration with Attest and the Marketing Faculty at Imperial College London to understand what makes challenger brands successful.
An episode of the Scratch: CMO Interviews podcast, hosted by Rajesh Bhargave, Eric Fulwiler, DuBose Cole, titled "Introducing Spark: Research into what Drives Successful Challenger Brands" was published on May 12, 2022 and runs 66 minutes.
May 12, 2022 ·66m · Scratch: CMO Interviews
Summary
Rival Spark is a collaboration with Attest and the Marketing Faculty at Imperial College London to understand what makes challenger brands successful.
Episode Description
Listen to our live conversation with Professor Rajesh Bhargave and Rival Co-Founders DuBose Cole and Eric Fulwiler as we present the findings and implications from our Q2 report.
Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.
If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗 https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024
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