Introduction to the Corporate Caffeine Podcast

In our introductory episode, Dacia talks with Erik Peterson, the Creative Director of The Marketing Blender, as well as Kyle Coffey the co-founder of The Marketing Blender. They discuss common struggles in B2B marketing, Dacia’s upcoming book release, and what to expect from the podcast going forward.    We also discuss: - Dacia is getting closer to launching her book and already thinking about the next one - Why marketing is one of the least utilized tools for businesses  - Why marketing sometimes gets a bad rep - The first iterations of social media platforms and how they’ve changed - How Erik got pulled into creative design and Dacia into creative writing - Why marketing is story-driven - Some Val Kilmer talk - How to deal with clients who see things differently  - How to not take things personally  - Doing good work is good for you   Want to dive deeper into B2B marketing? Check out some of our awesome free resources here: https://www.themarketingblender.com