Is Marketing In Decline?

The marketing industry is in a state of over saturation and fragmentation. That means it’s ripe for consolidation as larger agencies buy smaller agencies. And it’s a buyers market. My guest today is Tom Shipley – he’s building a mega agency through acquisition. We’ll be talking about the state of the market and why now is the time to sell your firm – or not. For many agencies being acquired isn’t the end – it’s a new beginning. • Why now? • Brand Acquisition Criteria • What is the 2Y3X program? • What do you look for in a potential Acquisition? • What motivates buyers? The post Is Marketing In Decline? appeared first on The B2B Marketing Mindset.