Is This a Business or Just a Passion Project?

EPISODE · Jul 31, 2025 · 14 MIN

Is This a Business or Just a Passion Project?

from The Visibility Vault Podcast · host Claire Johnson

We’ve all had that spark, the one that feels so right you’re ready to skip straight to designing the sales page. But how do you know if it’s really something people want… or just something you’re excited to build?In this short and honest episode of the VA Hangout Mini Series, I’m diving into the difference between a passion project and a sellable service. It’s something that comes up constantly in my work, especially when clients come to me for help with content, email marketing, or print visibility launches.They’ve got a brilliant idea…But before we talk promo strategies or event kits, we stop and ask:⚡️ Is this ready to market?What we cover:* My top 5 validation questions from the 11-question checklist* The one liner transformation test every offer should pass* How to know if you're building something for your past self, or your current audience* What “data” actually looks like (it’s not just likes!)* Why clarity beats Canva every single timeYou’ll walk away with practical prompts to help you move from unsure to aligned and ready.Who this is for:* VA’s and service providers with a new offer brewing* Digital product creators in pre-launch mode* Anyone second-guessing whether to build, launch, or refineWhether you're putting together a workbook, launching a new freebie, or planning an announcement event, this checklist and episode will help you market what’s truly meant to land.⚡️The Visibility Vault - Already on the waitlist? Keep an eye on your inbox free tools and sneak peeks are heading your way!🔗 Useful Links:* 📋 Download the 11-Question Offer Validation Checklist* 💌 Join the Visibility Vault Waitlist This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theprintanddigitalva.substack.com

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Is This a Business or Just a Passion Project?

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