James Somauroo—SomX| Storytelling and Communications for Healthtech Start-Ups [Ep.10]

In episode 10 of ReBootHealth, I speak with James Somauroo. James is an anesthetist and intensivist in the UK who has become a healthtech start-up communication “whisperer”.  He is the founder of SomX, host of the Healthtech Podcast, and editor and chief of Healthtech Pigeon. I was fascinated with James’s journey and felt a kindred spirit in helping to shine a light on all the great founders and activities in the healthtech ecosystem. I was particularly excited to invite James as my first, inaugural ‘across the pond’ guest. We touched on a number of topics including the power of storytelling, the importance of a communications strategy for healthtech start-ups, a high-level overview of the NHS healthtech ecosystem, and where we might go from here for the ecosystem in general. James is a prolific content distributor, and I was honoured to have him share his learnings. As always, I hope you find the episode valuable. Please write a review on Apple Podcast. For other episodes or to learn more you can visit us at ReBootHealth or follow us on Twitter: @Reboothealth1 Episode recorded on October 6, 2021. 10:10—Choosing healthcare policy vs founder route. 18:20—Storytelling and healthcare start-ups. 25:30—Balancing healthcare marketing and evidence. 37:50—Where is health technology today. 42:46—Assessing the UK health technology ecosystem. 54:00—Moving away from ‘hype and hope’.