Jennifer Wilder on LANEY & LU's MESSY (& Costly) Portsmouth Opening & the Real Reason Exeter Closed! Plus, Ghosting & Changing Her Name (Part 2)

EPISODE · Oct 20, 2025 · 56 MIN

Jennifer Wilder on LANEY & LU's MESSY (& Costly) Portsmouth Opening & the Real Reason Exeter Closed! Plus, Ghosting & Changing Her Name (Part 2)

from Seacoast Stories · host Troy Farkas

Jennifer Wilder found herself sleeping on the floor of her friend's apartment in Portsmouth.On the eve of opening her second LANEY & LU location and Ginger Fox Bakery (formerly Sweet Dreams), Jen's life was unraveling behind-the-scenes.Today, in Part Two of a two-part podcast, the iconic LANEY & LU founder (formerly Jennifer Desrosiers) takes us behind the CHAOS that swirled around the (delayed) opening of her Portsmouth location, a catastrophe she says cost her "hundreds of thousands of dollars."Jennifer and ⁠host Troy Farkas⁠ also discuss the real reason Jen decided to close LANEY & LU (Exeter) earlier this year, the unexpected delays she faced in opening LANEY & LU (Portsmouth) and Ginger Fox, the struggles of the dating scene for an accomplished woman like herself, and why she recently changed her name! CHAPTERS:Messy openings of LANEY & LU Portsmouth + Ginger Fox (00:00)Closing LANEY & LU Exeter (09:10)Becoming Jennifer Wilder (26:25)The struggles of online dating (34:34)The Wilder Way (41:55)How do you want to be remembered? (52:35)Jen is hiring an Executive Coordinator for her growing portfolio of brands! If you're interested, apply here. And if you're a business owner in need of some 1:1 coaching, you can work with Jen by ⁠inquiring here.⁠EVENTS:Seacoast Stories Dinner Club is headed to Hampton, N.H., on Wednesday, November 12. Meet your new best friends by taking this personality quiz and securing your spot today.SPONSORS:⁠⁠⁠⁠Jennifer Bakos Photography⁠⁠⁠⁠: Small biz owners can get 10% off your first photography session by DM'ing Jenn ⁠⁠⁠⁠@jennbakosphoto ⁠⁠⁠⁠on Instagram! Just tell her you're a fan of the podcast 😊LADIES! To learn more about what's going on with your hormones, you can get a FREE lab consultation with Dr. Whitney Elsesser by visiting the ⁠⁠⁠⁠⁠⁠⁠Holistic & Hormonal⁠⁠⁠⁠⁠⁠⁠ web site when you write "HORMONES" on ⁠⁠⁠⁠⁠⁠⁠the contact page.⁠⁠⁠⁠⁠⁠To get started on a path toward better financial investment, email our friend David Higgins ⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! He's a Portsmouth legend, and you won't regret it.Investment and insurance products are Not Insured by the FDIC or Any Federal Government Agency, Not a Deposit or Other Obligation of, or Guaranteed by, the Bank or Any Bank Affiliate, Subject to Investment Risks, Including Possible Loss of the Principal Amount Invested.Investment products and services are offered through Wells Fargo Clearing Services (WFCS), LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company. WFCS uses the trade name Wells Fargo Advisors. 1 North Jefferson, St. Louis, MO 63103.

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Jennifer Wilder on LANEY & LU's MESSY (& Costly) Portsmouth Opening & the Real Reason Exeter Closed! Plus, Ghosting & Changing Her Name (Part 2)

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