John Brakenridge: NZ Merino Company CEO

You’d be hard-placed to find someone who’s been more intertwined with the Merino wool industry over the years, than John Brakenridge…  He’s been involved with the NZ Merino Company since it was set up by growers in 1996 - known then as Merino New Zealand…  John’s lived through the McKinsey Report of 2001 and the dissolution of the NZ Wool Board…  He’s seen the highs and lows but kept his focus, and won the KPMG Outstanding Contribution to International Business Award, in 2013…  He’s now close to stepping down as CEO of the NZ Merino Company, but we understand, he’s still got some pots on the boil in NZ businesses.