John Lods, Arm Candy

For this episode of Hidden Layers, I connected with John Lods, Chief Executive Officer and Founder of Arm Candy. Having recognized the opportunity for marketers to break away from the traditional marketing mindset of focusing mainly on audiences, thus limiting opportunities to optimize, John founded Arm Candy with the goal of helping companies shift to outcomes-based viewpoints. During our conversation, we dive deeper into why this shift is imperative for campaigns to scale, our assumptions for the cookieless future, machine learning AI, and more.   Follow Cognitiv: https://www.linkedin.com/company/cognitiv https://twitter.com/TeamCognitiv   Follow Jeremy: https://www.linkedin.com/in/fainjeremy/   Follow John: https://www.linkedin.com/in/johnlods/