Jonathan Ferrer (Brew Watches) on building a brand identity and the micro scene in 2021

Andy first met Jonathan Ferrer from Brew Watches back in 2015, at the first Worn & Wound Wind Up Watch fair. And while Brew's heart can still be found in a good cup of coffee, the brand has evolved and matured with the times. We talk to Jonathan about balancing growth while staying true to the brand vision. Jonathan also talks about the founding impetus for Brew, built off his work as a freelance watch designer and the importance of coming out of the gate strong, with a powerful silhouette that triggers nostalgia. We also get into the nuts and bolts of a small watch business, the importance of social media, how to balance stock and customer expectations, as well as why Brew went all out with the bracelet of the Metric, which is unusually complicated for a $400 watch. Want to be part of the OT: The Podcast community? Join our Discord! The home of the hot take. https://discord.com/invite/X3Vvc9z7aV Shownotes - https://www.otpodcast.com.au/show-notes/s2e48 Forgotten Heroes - Drive de Cartier on Revolution 6 Watches perfect for celebrating the moon this Mid-Autumn Festival on Kennedy Brew Watches Brew Watches on Instagram FOLLOW US: https://www.instagram.com/ot.podcast/ https://www.facebook.com/otpodcastau https://www.instagram.com/andygreenlive/ https://www.instagram.com/fkscholz/ Submit an application to our quasi-professional watch matchmaking service, by email: [email protected] If you liked our podcast - please remember to like/share and subscribe. If you liked our podcast - please remember to like/share and subscribe.