Jonathan Greenblatt — The Business of Doing Good

The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy — a merger between making a profit and doing good. We explore his way of seeing the world and his economics of “ethical brand architecture” and “fiercely pragmatic idealism.”

Episode 112 of the On Being with Krista Tippett podcast, hosted by On Being Studios, titled "Jonathan Greenblatt — The Business of Doing Good" was published on July 31, 2008 and runs 53 minutes.

July 31, 2008 ·53m · On Being with Krista Tippett

Summary

The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy — a merger between making a profit and doing good. We explore his way of seeing the world and his economics of “ethical brand architecture” and “fiercely pragmatic idealism.”

Episode Description