Jumpstarting a Billion-Dollar Premium-Grade Engine Oil Business

Petronas Base Oil (M) Sdn Bhd CEO Joe Rousmaniere provides details of and discusses: - A short overview of Base Oils; - Details of its complexity, plant locations, raw materials used, commercial applications; - Details of its origins and the impact of its 2008 purchase of Selenia;- Details of Group III Base oils;- Comparison with other "Base" oils; - How Asian producers compares with traditional Western producers in high-grade Group III Base oils;- Petronas E'tro products: performance attributes and comparison to other Base III lubricants; - Current production levels-comparison with other Asian producers-Utilisation rates; - Demand levels?-Where demand coming from; - Whether demand shortfall and its studies of bio- and petrochemical-based esters a alternatives; - Explanation of these alternatives and their comparative attributes; - Petronas Base Oil: global market share-Value of global market; - Competition - local and foreign; - Petronas Base Oil and its ability to take market share from Asia's major players, the "pantheon" of SL, Shell and Neste; - New competition from the Gulf states and Shell; - Biggest markets for Base Oil; - Country markets: Brazil, Italy and China as big markets; - Drivers for these markets-Challenges; - China as a market-whether folly to rely on one country; - Revenue - profit - margins; - Capital needs?-add capacity; - Contribution to Petronas group.See omnystudio.com/listener for privacy information.