Just Buy It: The Psychology of Slogans

Slogans That Sold the World: The Taglines We Can’t Escape Max Bennett and Lisa Vega dig into the marketing mantras that have wormed their way into our brains—and wallets. From Nike’s audacious “Just Do It” to L'Oréal’s “Because You’re Worth It” (are we, though?), these slogans have defined eras, sold billions, and occasionally made us roll our eyes. What makes a tagline iconic? Which ones are pure genius, and which are just manipulative fluff? Join us for a brutally honest, humor-packed exploration of the taglines shaping global consumer culture, one guilt-inducing phrase at a time. Note: This project explores the new creative potential unlocked by generative AI, showcasing how a single person, in just two hours, can curate (not create, but curate) a polished podcast series. I recognize the critiques around AI-generated content and the potential for digital clutter but invite you to take a listen on your next walk or drive and see what you think. Audio is AI-generated by Google's NotebookLM. Images by Dalle-3 and Magic Studio.