Keatext founder and CEO Narjes Boufaden: Customer Journey Is the Single Source of Truth

No matter the industry or the size of a company, the customer experience is often one of the biggest factors in long-term success. With that in mind, Keatext has set out to provide next-level customer analysis feedback. Keatext technology takes emails, surveys, chats, and all other text feedback to help companies understand the customer journey of their clients, including what can be done better. Keatext founder and CEO Narjes Boufaden recently joined startup coach Roland Siebelink on the newest episode of the Midstage Startup Momentum Podcast. Their conversation led to a lot of insight about the importance of the customer journey, as well as Keatext’s startup journey so far and ambition for the future. Why Keatext has a product that can be used for both SMBs and enterprise clients. How Keatext has eliminated many of the typical challenges of selling to multiple industries. What it was like going from working on projects to building a product. What Keatext has done to seamlessly connect itself to certain ecosystems. What it looks like for Keatext while creating a diverse team where employees fit its culture.