Kelly Robbins: Finding The Edge In Everything She Does

My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a lady who has lived life like a entrepreneurial mountain climber. You start building a business from scratch and things go great, but then you realise you have to go down the other side of the mountain to tackle the big climb. The climb towards the dream that you deserve. As she says "I started my first business as a freelance copywriter back in 2001 because I was MISERABLE at my corporate J-O-B of 13 years. I felt out of balance not spending enough time with my three daughters and being there to take them to brownies and soccer and music lessons. I wasn't at work enough either….it felt like a no-win situation. When my third daughter was born I had had enough and summoned the courage to take the scary leap and quit. My entire life I have always done the right thing. I went to college. Got married. Had three kids. Bought a custom home in the right neighbourhood. Had a responsible job at a good fortune 50 company. I was secure, yet still felt unfulfilled. I learned the hard way that 'doing' the right thing doesn't always bring happiness and fulfilment – how I am 'being' is just as, if not more, important to creating a life of purpose and profitability." Which sounds like a typical story of disillusionment and then taking control, but as I say there is two sides to the mountain. What do you then do when the initial success starts dropping, and you find yourself doubting your talents, your work ethic and well….everything? Well as she says "I worked hard and built my copywriting business alone. I started as a 'generalist' and after a few years specialised in the healthcare industry. A local hospital hired me and I LOVED working with them for many reasons. I had been reading about choosing a niche and knew I had found my home working with healers. I built my freelance copywriting business up to around 50K and, after a few years of success, my copywriting business starting dropping suddenly." And that is where we will start todays show. So looking back can she see what was going wrong, or was this just a part of the journey that she had to go through? And how does she balance her family life with her business now? Better, or has the two blurred into one glorious day? Well lets find out as we bring onto the show to start joining up dots with the one and only Kelly Robbins