Killing Dumb Rules

Most organizations employ rules, policies and procedures to CONTROL the customer engagement process. This approach does nothing to create and build customer loyalty; in fact the opposite occurs. Customers are annoyed and they leave telling others how bad you are.In this episode we cover how important it is to have a Rule System designed around how customers WANT to do business with you, and that you need to proactively eliminate every RULE that opposes this goal.A must listen to “Cleanse the Inside” of your business and sustain a loyal customer base.