きっかけは既存のお墓への違和感。広告業界から踏み出したat FOREST小池さんの起業の軌跡#前編

from The Roots +　~スタートアップの嚆矢濫觴〜 · host YazawaVentures

今回のゲストは、循環葬® 「RETURN TO NATURE」を運営するat FOREST株式会社代表取締役の小池友紀さんです。広告業界で長年キャリアを築いてきた小池さんが、なぜ全く異なる「お墓・葬送」という領域で起業することになったのか。前編では、従来の葬儀やお墓のあり方に対する違和感をきっかけに生まれたユニークな起業ストーリーをたっぷりと伺いました。事業の検証を進めるなかで、なぜスタートアップとして挑戦する道を選んだのかについても語っていただいています。0:00 自己紹介・事業紹介2:20 起業までのキャリア3:10 起業しようと思ったきっかけ14:20 最初の資金調達とその過程で生じた迷い18:40 事業の検証において苦戦したこと▼プロフィールat FOREST株式会社代表取締役小池友紀広告クリエイティブの世界でコピーライターとして活動する中、両親のお墓の引越しをきっかけに、死と森づくりをかけ合わせた森林埋葬「循環葬®︎」を創案。at FOREST株式会社を設立し、2023年大阪にてサービスをスタート。2024年Forbes JAPAN「RISING STAR AWARD 2024」を受賞。2025年夏には循環葬の2nd Fieldを千葉に開設。▼参考サイトhttps://returntonature.jp/

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