LC & The Politics of Perfume

This week we sit down with LC, a brand consultant and interdisciplinary artist to have a conversation that delves into the political identity of perfume, highlighting the intersection of gender politics, colonial history, and social stratification within the fragrance industry.Chapters00:00 Perfume as a Political Identity14:46 Colonial History and Perfume24:29 Policing of Women's Scent33:14 Competitiveness and Exclusivity in Perfume TikTok01:04:53 The Business Model and Exclusivity Clauses in Perfume Sponsorships01:10:37 The Impact of Brand Rebranding and Political Implications in Perfume Marketing