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Le pouvoir des contenus, quelles expériences pour concilier branding et performance ?

EPISODE · Jul 27, 2023 · 38 MIN

Le pouvoir des contenus, quelles expériences pour concilier branding et performance ?

from Innovation & Cross-media · host MC Factory

86% des consommateurs se souviennent d’une marque grâce à son contenu* ! Mais comment émerger dans des écosystèmes saturés de contenus protéïformes ? La réponse se trouve-t-elle uniquement dans l’immersif et le monde virtuel des métavers ? Résolument non. Quelles nouvelles expériences de contenus offrir aux consommateurs pour leur apporter de la valeur, les engager, enrichir l’expérience client et renforcer leur Life Time Value ?

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Le pouvoir des contenus, quelles expériences pour concilier branding et performance ?

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