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Leader Advocacy rencontre Louis-Marie Durand

EPISODE · Apr 14, 2026 · 49 MIN

Leader Advocacy rencontre Louis-Marie Durand

from Leader Advocacy

Résumé de l'épisodeDans cet épisode de leaderadvocacy.com, Patrice Hillaire reçoit Louis-Marie Durand, directeur général de 5e Rue (groupe THE ARCANE), pour décrypter les mutations profondes des réseaux sociaux et leur impact sur la prise de parole des dirigeants.Alors que les plateformes ne sont plus de simples réseaux mais de véritables médias pilotés par l'intérêt et les algorithmes, la simple visibilité ne suffit plus. Louis-Marie Durand nous explique pourquoi le véritable enjeu de la Leader Advocacy est aujourd'hui celui de la crédibilité plutôt que de la simple présence. Découvrez comment transformer la parole d'un dirigeant en un levier stratégique, loin du cliché de "l'homme-sandwich" corporate.Au programme de cet échange :L'évolution des plateformes : Du fil chronologique aux flux "For You", comment les algorithmes et l'IA redéfinissent les règles de l'attention.Le passage du "Quoi" au "Pourquoi" : Pourquoi la singularité et la vision du dirigeant sont les seuls remparts face à la banalisation des contenus générés par l'IA.La Leader Advocacy comme "Sport Collectif" : Comment articuler la parole du CEO avec celle du Comex, des experts et des collaborateurs pour créer une influence cohérente.Les nouveaux défis de l'exposition : Gérer l'immédiateté des commentaires et les risques liés à la sortie de contexte sur des réseaux de plus en plus polarisés.Citations marquantes de Louis-Marie Durand :"Le combat, ce n'est pas celui de la visibilité. Le combat, c'est celui de la crédibilité.""On n'a aucun intérêt à transformer un dirigeant en homme sandwich pour répéter des actus corporate.""La Leader Advocacy est un sport collectif. On joue en équipe : la parole du dirigeant doit s'articuler avec celle du Comex et des experts."Louis-Marie vous conseille de suivre Adam Mosseri le CEO d'Instagram et Julie Chapon CEO de Yuka.À propos du podcast leaderadvocacy.comAnimé par Patrice Hillaire, conférencier et expert en communication digitale, ce podcast décrypte les tendances du marketing advocacy et l'évolution de la parole des leaders en ligne.Pour ne rien manquer :Abonnez-vous sur votre plateforme préférée.Laissez-nous une note et un commentaire pour soutenir le podcast !Suivez l'actualité sur leaderadvocacy.com. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

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Leader Advocacy rencontre Louis-Marie Durand

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