Leaders vs. Laggards: Sales & Marketing Alignment

Episode 65 of the Expert Insights podcast, hosted by Total Expert, titled "Leaders vs. Laggards: Sales & Marketing Alignment" was published on June 29, 2020 and runs 6 minutes.

June 29, 2020 ·6m · Expert Insights

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Summary

Misaligned sales and marketing weighs heavy on the success of financial services organizations. Aligning these two areas to deliver a singular customer journey with consistent messaging is pivotal to any growing brand. Total Expert Founder & CEO Joe Welu and Chief Customer Sue Woodard discuss the impact of orchestrating the communication between these two teams.

Episode Description

Misaligned sales and marketing weighs heavy on the success of financial services organizations. Aligning these two areas to deliver a singular customer journey with consistent messaging is pivotal to any growing brand. Total Expert Founder & CEO Joe Welu and Chief Customer Sue Woodard discuss the impact of orchestrating the communication between these two teams.

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