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Lessons from a Successful B2B Manufacturing Website Redesign

EPISODE · Mar 29, 2022 · 33 MIN

Lessons from a Successful B2B Manufacturing Website Redesign

from The Kula Ring · host Kula Partners

Before diving headfirst into a website redesign project, what are the moving parts a B2B marketer or other internal stakeholders should consider? Christina Wegner, Vice President of Marketing for The Vollrath Company, joins Jeff and Carman on The Kula Ring to talk about building the right foundation for your manufacturing company’s website redesign. She talks about developing a “listen-first” approach by assembling a stakeholder team early on in order to identify redesign objectives from feedback across departments.

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Lessons from a Successful B2B Manufacturing Website Redesign

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