Lessons Learned from 7-figure SMS Marketing

Adding SMS Marketing to your BFCM strategy.

Episode 262 of the The Unofficial Shopify Podcast podcast, hosted by Jeremy Horowitz, Kurt Elster, titled "Lessons Learned from 7-figure SMS Marketing" was published on November 14, 2019 and runs 39 minutes.

November 14, 2019 ·39m · The Unofficial Shopify Podcast

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Summary

Adding SMS Marketing to your BFCM strategy.

Episode Description

After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing.

You'll hear:

The advantage of personalizing SMS for your clients
How to get a 95% SMS open rate and 25% clickthrough rate on your SMS
Getting started with SMS in 30-minutes
What to absolutely NOT to do with SMS
New Buzzword: "Owned Channels"
The most effective way to grow an SMS list
Easy tactics for BFCM, advanced tactics

Jeremy has been working in the eCommerce space for 5 years building both eCommerce brands and tools for eCommerce companies. He currently runs an agency and podcast of the same name – Messenger Mastermind – where he works with 7-Figure eCommerce companies to build out their Owned Channels (Email, SMS, Push Notifications, Facebook Messenger, and Facebook Groups) to drive more profitable revenue growth.

Previously, Jeremy was LuMee's (aka Kim Kardashian's favorite selfie case) eCommerce Manager where he owned the DTC experience of LuMee.com and built tripled the Revenue generated from Email year over year. In addition he also built the SMS, Messenger and Push programs to drive a combined 6-Figures in Revenue per year.