Leuchttürme oder Erste unter Gleichen?

An episode of the Social CEO podcast, hosted by Dr. Kerstin Hoffmann, titled "Leuchttürme oder Erste unter Gleichen?" was published on June 17, 2024 and runs 8 minutes.

June 17, 2024 ·8m · Social CEO

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Summary

Jedes Unternehmen braucht eine Corporate-Influencer-Strategie. Jetzt. Jede Corporate-Influencer- Strategie braucht aktive Social CEOs. Warum geht es nicht ohne Chief Corporate Influencer? Warum sollte sich der Blick zuerst nach innen und dann nach außen richten? Und warum geht es um viel mehr als um Marketing? Diese Episode ist ein Plädoyer für eine integrierte Sicht auf alle Markenbotschafterinnen und Markenbotschafter aus allen Unternehmensbereichen und -ebenen. 

Episode Description

Jedes Unternehmen braucht eine Corporate-Influencer-Strategie. Jetzt. Jede Corporate-Influencer- Strategie braucht aktive Social CEOs.

Warum geht es nicht ohne Chief Corporate Influencer? Warum sollte sich der Blick zuerst nach innen und dann nach außen richten? Und warum geht es um viel mehr als um Marketing?

Diese Episode ist ein Plädoyer für eine integrierte Sicht auf alle Markenbotschafterinnen und Markenbotschafter aus allen Unternehmensbereichen und -ebenen.

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