Level 3 Niche Growth with Scott Rahn

In this episode, Alay Yajnik and Scott Rahn, managing partner at RMO, discuss how RMO's niche strategy and people strategy have driven its growth. Since its inception in 2015, RMO has grown to six offices from coast to coast! They have a Level 3 niche: Trust and Estates -> Trust and Estates Litigation -> Probate Litigation They focus their efforts on being probate litigation "ninjas" The Level 3 niche ensures that they can cooperate and co-counsel with other attorneys They are very selective about who they hire in terms of cultural alignment, skills, and ability to learn They are always looking to hire and grow "The single most important thing in building any business are the relationships you have" "Hiring is one of the single biggest challenges to any business"