Leveraging Email Marketing to Grow your Business (E125)

Chase DimondPartner at Boundless Labs Show Notes: Map out the touchpoints2 bucketsPost-PurchasePre-PurchaseCampaign side20% Open Rates1-3 Campaigns Per WeekHoliday's as an anchorSend 7-10 Days ahead of the saleExtended SaleBuild 2-4 Master TemplatesDrip emailsGreat to educateDaily newslettersThe HustleMorning BrewThe SkimmJoanna From Copy Hackers80/20 Rule - You need to be strict 80% of the timeSegment ListSending people who engagedPredict gender based on the nameGeolocationBonus TipsSend email based on what they click in the first emailPopups for users on the listSite abandonment Bio: Chase brings a unique and advantageous perspective to email marketing having experience in almost every aspect of email (from ecommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between). Chase is the Co-Founder of Boundless Labs — a top ecommerce email marketing agency. Since launching Boundless Labs in June of 2018, they have helped their clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of our clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please. Additionally, Chase, as briefly mentioned above, has tons of experience with cold email, having delivered millions of cold emails into users' primary inbox. Lastly, he's helped acquire millions of email subscribers for brands he's built personally as well as for his client's businesses. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.boundlesslabs.io/https://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/ Transcript: Charles (00:00): In this episode of the business e-commerce. I talk with Chase Diamond. Well, how to leverage email marketing to grow your business. This is the business of eCommerce episode one 25 Charles (00:16): Today's episode is sponsored by drip, drip. It's a world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever in an eCommerce store, you need to have drip to try and. Here's why. Drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation. To get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E now under the show. Welcome to the business of eCommerce, the show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles Polaski and I'm here today with chase diamond. Chase is the cofounder of boundless labs, a top email marketing agency since launching boundless labs in June of 2018 they have helped their clients and hundreds of millions of emails resulting in over a 25 million and attributable revenue. I asked chase on the show today to chat about how you can use email to help grow your eCommerce business. So, Hey chase, how are you doing today? Chase (01:38): I'm doing well, thank you. How are you doing? Yeah. Awesome to have you on the show. Charles (01:41): So email marketing. I kinda, we were talking before the show about this and this, it's a very wide world. We kind of talk about that. What do you usually, when you kinda start looking at initially the eCommerce business, right? What do you kind of focus on first? Are you looking at a kind of a transactional sort of thing? Marketing? Like what makes sense [inaudible] to begin with?