Leveraging Thought Leadership | Allen Adamson | 134

Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder? Allen Adamson is the Co-Founder and Managing Partner of "Metaforce" where he leads an elite team that can solve your marketing hardship!  In addition Allen is the author of "Shift Ahead" and "Brand Simple".   Allen explores how to break through the noise in a world where your first impression might be the only one you get.  He shares why writing a book is a bit like going back to school and how you might find the stories people want to hear in the places you might not expect.   If you have a book coming you've probably thought a lot about building the brand for it, but you have put any time into building your personal brand?