Leveraging Thought Leadership | Jonathan Denwood | 161

Gone are the days of travelling to multi-day courses. Now we find our advancements through e-learning.  How do you design a course that solves a legitimate problem and gives you audience some quick victories? Our guest Jonathan Denwood, the CEO of WP-Tonic a company focused on eLearning for healthcare and business consultants making online content via WordPress. Jonathan gives us the low down on what you need to do before you even start to make your online content. Once that is in place you can use all the great advice Jonathan and Peter share to make smart moves developing your content, finding your audience, and most importantly properly market that content to them. Building digital content can be complex and time consuming.  You have to do as much research as possible before you dive in.  Start with our 3 Tips for Digital Content.