Leveraging Thought Leadership With Peter Winick – Episode 99 - Kate Vitasek

Are you looking for creative and interesting way to scale your content?  Are you a Thought Leader with content based on teaching some important information?  Do you spend too much time focused on speaking engagements and not enough time developing the business?  Are you willing to eat your own dog food?  Because to succeed you need to! Our guest Kate Vitasek, a teacher at the  University of Tennessee, Founder of Vested, author of "Vested", "The Vested Outsourcing Manual", "Getting to We", monthly contributor to Forbes  and Keynote speaker brings a wealth of knowledge on building a business off following the very principles she teaches. Kate shares how to make a win-win licensing model and why the standard agreement might not be what you need.  Along with Peter they share interesting ways to scale your content, how to make sure your spend time on all aspects of your business from content creation to speaking and how you can change the world one deal at a time