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Listening-to-advice marketing

EPISODE · May 7, 2026 · 25 MIN

Listening-to-advice marketing

from Round Table China

Have you ever left a comment about a product online, thinking, "They'll probably never see this"? Well, turns out, sometimes they do and sometimes they actually act on it. From product features to marketing campaigns, brands are paying closer attention than ever. Somewhere along the way, consumers stopped being just buyers and started becoming collaborators. But… do we always love that idea? / Was your most memorable childhood umbrella super cool, or did it make you cringe (18:22)? On the show: Niu Honglin, Fei Fei & Xingyu

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Listening-to-advice marketing

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