Liston Witherill: Research & Copywriting Secrets for Massively Boosting Conversions

Have you wondered why your store doesn’t get more conversions? There are two types of businesses: 1) the kind that intimately understand their customers, and 2) the kind that shoot aimlessly and occasionally hit the target. Both types of businesses may succeed for a while, but let’s face it: the second type of business isn’t sustainable. You know that talking to your customers is the the only way to know them, but it’s one of those things that slips to the bottom of your to-do list. That’s okay. In this episode we talk to Liston WItherill of Good Funnel to find out: Why don’t people get more excited about my business? Why aren’t I getting more sales from my website? How do I answer objections, right in the copy that I write? How do I improve my onsite conversion rates by at least 30%? Liston is here to help you resonate with your audience to get more leads and conversions. In other words, we can answer these pressing questions for you. Liston Witherill is an online marketer and Chief Creative at Good Funnel. He helps tech and info businesses understand their customers to sell more. He studies copywriting, persuasion, pricing, positioning and automation to help businesses hit the hockey stick - or at least come close. After serving as Director of Marketing for a $10M company, Liston declined their CMO position to instead pursue his own business. He has a MS in Environmental Science and a BA in Political Science and Economics. He’s an environmentalist and hiphop artist, too - but that’s a different story. Learn more about Liston at http://goodfunnel.co/ and be sure to sign up for his email course.