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Lokales Team, globales Know-how: So gelingt Wissenstransfer im B2B-Marketing | Best Practice

EPISODE · Feb 13, 2025 · 27 MIN

Lokales Team, globales Know-how: So gelingt Wissenstransfer im B2B-Marketing | Best Practice

from The Voice of B2B Marketing

In dieser Episode diskutieren Fabian Brütt, Digital Marketing Manager bei HellermannTyton Deutschland und Host Julia Pichler von Canon Austria über den Wissenstransfer im B2B-Marketing. Sie beleuchten die Herausforderungen, die sich aus internationalen Teams ergeben, und wie mit digitalen Tools & zentralem Marketing Hub der Austausch optimal gelingt. Verschiedene Formate werden vorgestellt, um den Wissensaustausch zu optimieren. Fabian teilt auch Best Practices und messbare Erfolge, die durch den Austausch erzielt wurden.>>> Und zum Schluss: Don't miss the 'B2B Battle' & die 'Frage an die Hörer:innen'!Unser Gast in Folge 26:Fabian Brütt, Digital Marketing Manager bei HellermannTyton DeutschlandChapters00:00 Einführung in den Wissenstransfer im B2B-Marketing02:00 Herausforderungen des Wissenstransfers in internationalen Teams04:40 Digitale Austauschplattformen und deren Implementierung07:50 Struktur und Organisation des Wissensaustauschs10:50 Formate für den Wissensaustausch und deren Nutzen13:00 Die Bedeutung von physischen Events im Marketing14:40 Best Practices im SEO und messbare Erfolge17:30 Wissenstransfer durch kreative Methoden20:20 Interne Austauschformate und deren Bedeutung22:25 Interne Podcasts als Wissensquelle24:30 B2B Battle: Schnelle Entscheidungen26:21 Fragen an die Hörer:innenFrage an die Hörer:innen: Teilt eure Erfahrungen mit uns:  Wie organisiert ihr in eurem Unternehmen den Wissenstransfer im Marketing? Nutzt ihr bestimmte (andere) Plattformen oder Formate, um den Austausch zwischen Teams zu fördern und Erfolg zu messen? Schreibt uns auf [email protected], wir freuen uns!Wer mehr von uns zum Thema Wissenstransfer von uns wissen möchte, kann uns gerne kontaktieren.|| Wissenstransfer, Wissensaustausch, B2B-Marketing, internationale Teams, Austauschplattform, Strategie Cascading, Marketing Hub, Best Practices, digitale Formate, interne PodcastsWir freuen uns über euer Feedback: [email protected] Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ 

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Lokales Team, globales Know-how: So gelingt Wissenstransfer im B2B-Marketing | Best Practice

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