Make It Extraordinary in the Trades with Jacob Lawson

Jacob Lawson transformed from an offshore oil worker to founding a thriving commercial flooring enterprise focused on making life extraordinary. His journey from starting with a "Home Depot card and a prayer" to scaling a multi-million dollar operation demonstrates how strategic business decisions and personal development create sustainable success.• Built a flooring business specializing in polished concrete and epoxy coatings with a 90-10 commercial to residential ratio• Developed a personal brand and philosophy around "making life extraordinary" based on four pillars: health, wealth, relationships, and purpose• Made a strategic pivot from residential to commercial work after 15 years to specialize rather than remain a "jack of all trades"• Emphasizes the importance of knowing your numbers and pricing based on your cost structure, not competitors• Explains that commercial work requires strong cash reserves with typical payment terms of 60-90 days• Built a team of 23 people with core members who have stayed 15-20 years• Identifies his "superpower" as the ability to carry stress mentally without letting it weigh him down physically• Has a five-year goal of growing to a $20 million company before potentially selling🎙️ Profit & Grit by Tyler Martin Real stories. Real strategy. Real results for service-based business owners.🔗 Website: ProfitAndGrit.com 📍 LinkedIn: linkedin.com/in/thinktyler 📸 Instagram & TikTok: @profitandgritTyler Martin, a fractional CFO for home services and the trades 📅 Want to grow your business with smarter financial strategy? Book a free intro meeting