Making analytics actionable in B2B eCommerce

Episode 50 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Making analytics actionable in B2B eCommerce" was published on September 20, 2024 and runs 23 minutes.

September 20, 2024 ·23m · Master B2B Friday 15

0:00 / 0:00

Summary

Andy & Brian discuss the challenges of deciding which data to track, and how to use it to make better business decisions. They offer 6 ways to make analytics more actionable: 1) Collect data in one place and with a holistic view 2) Compare data over time. 3) Know your KPIs - look across channels, not just eCommerce. 4) Set and measure against benchmarks 5) Set and measure against goals, then monitor. 6) Use testing to impact specific KPIs (bounce rate, conversion rate, AOV, etc).

Episode Description

Andy & Brian discuss the challenges of deciding which data to track, and how to use it to make better business decisions.

They offer 6 ways to make analytics more actionable:

1) Collect data in one place and with a holistic view 2) Compare data over time. 3) Know your KPIs - look across channels, not just eCommerce. 4) Set and measure against benchmarks 5) Set and measure against goals, then monitor. 6) Use testing to impact specific KPIs (bounce rate, conversion rate, AOV, etc).

Share this episode

Similar Episodes

EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta

Sep 22, 2020 ·22m

EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

Jun 17, 2020 ·21m

COVID 19: Building a creative community with H4B Chelsea VP of Strategy, Eric Hu

May 28, 2020 ·69m

The Importance of Community with Morgan J. Ingram

May 4, 2020 ·18m

How to Find Your Way with Chet Walters, A Journeyman Riding Life's Waves

May 4, 2020 ·34m

How Voice Platforms Can Help You Build a Community with Voice Consultants Kam Taitt & Rob Krusz

May 4, 2020 ·69m

Similar Podcasts

Voice Tech Podcast: Master AI for B2B Audio Content Marketing in 2025 Carl Robinson Explore the cutting-edge of B2B audio content marketing, and discover the latest tools and techniques to grow your business with A.I. generated audio. Learn how to use A.I. powered tools to produce audio content at scale, consistently and cost-effectively, for customers worldwide. The Voice Tech Podcast is hosted by Carl Robinson, an experienced podcast startup founder and podcast producer. Each episode covers practical techniques for audio content production in the A.I. age, and helps you bridge the gap between emerging tech and practical marketing applications. Whether you're a startup seeking a competitive edge or a tech enthusiast eager to explore voice A.I.'s potential, the Voice Tech Podcast is your gateway to audio-driven business success. Tune in for the knowledge and skills needed to thrive in the evolving audio landscape. LinkedIn B2B Results with Christine Hueber Christine Hueber Christine Hueber is known by her clients as the "LinkedIn Jedi Master" because she shows them how to "hack" LinkedIn for improved B2B results. Christine is the #1 LinkedIn All Time Top Female Expert and has a Top 1% Most Viewed LinkedIn Profile. She teaches businesses around the world how to create and manage profitable marketing that gets them more clients. Get her FREE Special Report “Top 10 Linked Marketing Success Secrets” now at http://ChristineHueber.com LinkedIn B2B Results with Christine Hueber "Opening the Kimono" Christine Hueber | LinkedIn B2B Results Jedi Master for Fundraising & Startups Get the latest on LinkedIn B2B here...what's working RIGHT NOW! I "open the LinkedIn kimono", like a mini coaching session. Christine Hueber is known by her clients as the "LinkedIn Jedi Master" because she shows them how to "hack" LinkedIn for improved B2B results. Christine is the #1 LinkedIn All Time Top Female Expert and has a Top 1% Most Viewed LinkedIn Profile. She teaches businesses around the world how to create and manage their LinkedIn presence to attract more clients and opportunities. Get her FREE Special Report “Top 10 Linked B2B Success Secrets” now at http://ChristineHueber.com For The Love Of Emails Podcast- Powered By Netcore Netcore.co For The Love Of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of itLaser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns.You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication.This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades.

URL copied to clipboard!