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Making Customer Relationship Management Work

EPISODE · Jul 4, 2001 · 9 MIN

Making Customer Relationship Management Work

from Knowledge at Wharton

Customer relationship management or CRM is the buzzword du jour in business circles. To hear some proponents talk about it all a company needs to do is buy and install a sophisticated CRM software package to maximize its returns from customers. Wharton faculty members point out however that making CRM work involves doing a lot more. Hosted on Acast. See acast.com/privacy for more information.

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Making Customer Relationship Management Work

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