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Manscaped CMO, Marcelo Kertész

EPISODE · Feb 26, 2026 · 34 MIN

Manscaped CMO, Marcelo Kertész

from Wharton Marketing Matters

Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.

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Manscaped CMO, Marcelo Kertész

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