Manufacturing the Moment — with Ben Kaufman of BuzzFeed

#61. BuzzFeed Commerce, the media company’s commerce and product arm, has proved in only a short span of time that it might be the most agile and prolific team in consumer products. We talk with its director, Ben Kaufman, who joined the company with his team in the fall of 2016 after realizing that BuzzFeed thinks about social content in the same way he thought about social products—in the last year and a half, Ben and his team have produce a litany of products that span audiences, categories and materials, some going viral. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.