Marine Turned CEO: Insights from Jöttnar Co-Founder & CEO, Steve Howarth

In this captivating episode, we delve into the extraordinary journey of Steve Howth, the CEO and co-founder of the pioneering UK outdoor brand, Jöttnar. Born from two decades of gruelling military experience and a deep-rooted passion for the outdoors, Steve shares the inception story of Jöttnar, tracing back to his compelling decision to join the Royal Marines at 19 and the pivotal role the Norwegian environment played in shaping his and the brand's ethos.  Discover the challenges and triumphs of establishing an outdoor apparel company committed to excellence, the profound lessons learned from leading in both military and civilian life, and the importance of embracing the great outdoors for mental and physical well-being.  Steve's story is a testament to the power of vision, resilience, and the outdoors in transforming lives. Whether you're an aspiring entrepreneur, an outdoor enthusiast, or someone in search of inspiration to overcome obstacles, this episode offers invaluable insights and advice.  Join us as we explore the synergy between military discipline and entrepreneurial success, the journey of creating a brand that inspires adventure, and the profound impact of nature on our lives.  Don't forget to hit the Subscribe or Follow button to join our community of adventurers and get inspired to embark on your journey of discovery.  Thank you for your support, and let the spirit of adventure lead you to your next great endeavour. Join us every other Sunday for a new episode. Steve's Book Recommendations: 📌 Shoe Dog: A Memoir by the Creator of NIKE - by Phil Knight - https://amzn.to/3PWJW1Unk) 📌 Napoleon and Wellington: The Long Duel - by Andrew Roberts - https://amzn.to/4d0QXZw (Amazon Affiliate) Follow Jöttnar https://www.linkedin.com/company/jöttnar/ https://www.youtube.com/@Jottnarfilms Follow Dan https://www.linkedin.com/in/dantrapp/ Follow Sports + Outdoor Mentors https://www.linkedin.com/company/sports-and-outdoor-mentors/ Watch Sports + Outdoor Mentors YouTube: https://youtube.com/@S_OM1 #sportsandoutdoormentors 00:00 Key events - A Royal Marine career 09:86 What’s you’re made of 12:59 Norwegian environment 13:76 Constant learning  18:50 From the military to founding a brand 21:54 Language of Leadership 26:89 Balance  31:36 Outdoor Natural Environment 32:56 Biggest challenges 37:49 Channel focus & changes 40:67 Influencers 49:71 Pieces of advice 54:43 Hiring cautiously 57:67 Doing things differently 1:01:79 More pieces of advice 1:07:39 Favourite piece of gear 1:10:45 Book recommendation 1:14:85 Message to team