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MARKETING CORPORATIVO | MARIELLE YOKOTI | #PCMSHOW 242

EPISODE · Dec 5, 2024 · 53 MIN

MARKETING CORPORATIVO | MARIELLE YOKOTI | #PCMSHOW 242

from Pizza com Marketing · host Pizza com Marketing | Seu melhor podcast

Neste episódio, recebemos Marielle Yokoti, Gerente de Marketing da Hydro, uma multinacional norueguesa referência em sustentabilidade e inovação, para uma conversa sobre Marketing Corporativo. Falamos sobre os desafios de atuar em uma multinacional, como alinhar estratégias com a matriz global, conquistar budget para ações no Brasil, e ainda como adaptar a cultura norueguesa ao mercado brasileiro. Além disso, exploramos cases, insights exclusivos e a visão de quem vive o dia a dia do marketing em uma gigante global. Bora dividir essa pizza juntos? 🍕

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MARKETING CORPORATIVO | MARIELLE YOKOTI | #PCMSHOW 242

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