Marketing For Small Business

My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a lady who certainly seems to have found her thing in life, and is now taking that out in to the world to help others find theirs too. With a diverse background in retail, hospitality (resort and restaurants), event production/promotions, both for and not for profit, and executive management, she built the stepping stones to what leads to success. And you could see that it really started to go her way after joining a start up media company in 1993. Within this business she grew the profits from $60K a month in revenue to finishing the first year in business with $7mm, leading to the company having explosive growth each year thereafter. After selling the media company in 2007, shee was asked to stay on with the new organisation to be an integral part of their aggressive growth strategy, acquiring 5 media companies in under 2 years. And more success followed, before she stepped out on her own by creating her own Strategic Marketing and Operations Consultancy business. Now, if that isn't interesting enough the bit that i like about her career history, and where we will spend time, is her understanding that at their core, all businesses thrive or die on 3 key areas. and this doesn't matter what business they are operating in. She is an expert in The MESSAGE, the MARKET, and then the MEDIA, and within these three areas, she likes nothing better than creating successful marketing campaigns that will naturally generate more revenue to the bottom line as well as a broader reach in the market place. And that is what we all want after all. So was she always an entrepreneur at heart, or did she reluctantly go about building her own dream life, and career? And if business can be simplified to these three stages, why do so many people struggle, especially in the online environment? Well lets fin out as we bring onto the show to start joining up dost the one and only Carrie Hartunian Smith