Marketing: Let's Talk Emails with Emily Lindley

Emails to our existing and past clients have been a surprising source of work for us this spring at Grunder Landscaping. This low-effort outreach is working better than we expected it to, and in this episode Emily Lindley shares what we're sending emails on and what we're doing to make them work for us. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! 00:00 - Start 00:35 - The Importance of Email Marketing 01:18 - The Challenges and Strategies of Email Marketing 03:57 - Marketing Pro: How to Implement 05:26 - Evaluating Email Marketing Success 08:08 - Effective Email Campaigns and Tactics 12:28 - Specific Email Content Examples 19:04 - Conclusion and Upcoming Grow 2026 Show Notes 1. Prioritize Value Over Frequency Discontinued monthly newsletters that were company-focused rather than client-focused Switched to strategic, seasonal emails that solve specific client problems Quality content beats consistent publishing when it lacks relevance 2. Strategic Email Selection Based on Business Needs Low-cost upsells work best for email: Mosquito fogging, aeration, overseeding Seasonal timing is crucial: Send drainage solutions emails after heavy rains Capacity-driven campaigns: Only promote services you can actually deliver 3. Measurement Strategy Open rates: Standard metric but don't panic if low with smaller lists Click rates: Must have clear, actionable calls-to-action to measure effectively Unsubscribe rates: Expect initial spike when resuming email contact, then should normalize Revenue attribution: Track clients who reference emails in sales conversations 4. Technical Implementation Best Practices Use integrated CRM platforms: Aspire's Marketing Pro keeps client lists updated automatically Standardize templates: Build brand recognition and reduce production time Cost-effectiveness: Email marketing has low...